UPS APAC Marketing Customer Relationship Management Intern in Singapore, Singapore

  • The intern is tasked with developing a small business customer engagement plan (Small Business Engagement Plan) for 2nd tier APAC countries (10 countries excluding China and Hong Kong).

  • Generate a view of key customer engagement programs/tactics by major competitors and top e-commerce sites through research and data gathering (i.e. content, channels, mechanics etc)

  • Summarize findings and provide insights for input to small business engagement strategy and planning

  • Analyze customer data and create a profiling model of key small business customer target group

  • Propose and recommend customer engagement plan with customer experience in mind, including tactics which can be used for immediate implementation

  • Currently pursuing a degree in Business, Marketing, Statistics, or Strategy related courses (preferred)

  • Strong data analytical skills

  • Excellent skill in Microsoft applications including Word, Excel and Powerpoint. Knowledge of Access is an advantage.

  • Good communication skills, written & verbal (English)

  • Good time and project management skills


Category: Internship, Marketing and Communication

Requisition Number: 039857

Location: Singapore,Singapore