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UPS UPS Capital Online Communications Supervisor in Atlanta, Georgia

UPS Capital (UPSC), the financial services subsidiary of UPS, meets the financial and insurance service needs of businesses helping to mitigate today's increasingly complex global supply chain risks. The Online Communications Supervisor supports the development and execution of digital communications activities and plans to reach appropriate target audiences against UPS Capital’s business objectives. He/She works closely with a variety of stakeholders and supports functions including Product Marketing, International and Field Marketing, Digital Technology Services, communications, content teams and agency partners.

The Online Communications Supervisor also supports the development and reporting of business and diagnostic metrics related to digital and web communications deliverables. He/She continually collaborates with regions, functions, and groups to ensure communications are business aligned, deliverable dates are met and to maintain consistency and eliminate redundancies. The position supports the development of presentations, insights, recommendations, and results to socialize plans and outcomes with senior management and stakeholders.

The Online Communications Supervisor acts as day-to-day lead on website updates, content development and measurement activities. He/She works with stakeholders and agency partners to develop the necessary cross-channel content and, and assists with planning, campaign optimization and launch plans.

Responsibilities and Duties

  • Coordinates and helps create content for multiple channels including web, social media and advertising platforms

  • Evaluates web performance and suggests changes to content and page/site structure to optimize search and customer experience

  • Develops high level requirements for web changes/enhancements and works with IT Business Analyst to move requests through Agile development, testing and production

  • Builds measurement plans and routinely reviews performance against KPIs identifying optimizations

  • Supports the development of campaign plans to ensure communication activities are developed and executed to support business revenue goals

  • Identifies program milestones, dependencies, and challenges to proactively address potential issues; identifies key insights for optimization of program performance

  • Supports strategy sessions with internal stakeholders and Communications staff members to create message platforms and areas of focus for content development

  • Supports strategy sessions with internal stakeholders and communications staff members to create measurement plans that will serve as the basis for optimizations to maximize revenue

  • Monitors budget and manages projects within budget parameters to ensure scope does not exceed budget

  • Provides weekly reporting on progress of activities, and campaign launches and/or results of KPIs

  • Builds content that monetizes partner relationships across platforms

Knowledge and Skills

  • Develops plans and leverages workflow tools to manage the completion of deliverables related to a campaign or project

  • Leverages marketing technology tools to develop reports and highlight key learnings to drive optimizations, channel and partner recommendations

  • Identifies root causes of problems; designs programs/updates based on organizational needs

  • Adapts media channel and communication style to various situations or groups; recommends adjustments to communication strategies

  • Manages website and content development, lead generation and SEO efforts; recommends updates according to best practices

  • Experience with CMS, Power BI reporting, tagging, personalization, and analytics tools (e.g. Adobe Experience Manager, OpenText TeamSite, Adobe Analytics, Tealium)

  • Bachelor's Degree (or internationally comparable degree) in Communications, Journalism, Marketing, IT or related discipline - Preferred

  • Experience and knowledge of SEO principles, journey mapping and digital advertising - Preferred

  • Knowledge of HTML and other coding languages - Preferred

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law


Category: Marketing and Communication, Information Technology, Communications, Professional

Requisition Number: 270840

Location: Atlanta,Georgia