Job Information
UPS Brand and Digital Management Specialist (SMB) in Singapore, Singapore
Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
Job Description:
The SMB, Brand and Digital Management Specialist will report to the SMB Assistant Manager. His/her primary role is to provide analytical support to the SMB team, which are fundamental in deriving the overall APAC SMB strategy. He/she will also be supporting his/her team in implementing digital campaigns and initiatives to support the organizational objectives in Asia Pacific. Lastly, He/she will be an integral contact in managing the UPS Brand for the APAC region to ensure our brand is well represented.
Key Responsibilities:
Analytical Support for SMB
Collect, analyze, and interpret data related to the SMB market segment including customer demographics, shipping patterns, and competitive landscape.
Support team supervisor in developing and maintaining dashboards that visualize key performance indicators (KPIs) relevant to SMBs not limited to customer acquisition cost, lifetime value, retention rates, and market share/ opportunity.
Management of Digital Channels and Execution of Paid Advertising Campaigns:
Work with internal stakeholders to support the update and the development of content on ups.com.
Responsible for banner calendar planning, creation of assets such as proposing imagery and copy writing for online banners.
Report results to internal stakeholders and provide regular tracking and analysis of performance and actionable tactics to optimize channel performance.
Work with multiple stakeholders across Product, Digital Engagement, Digital Experience and Go-to-Market teams to formulate and execute paid advertising campaigns that are aligned to the overall business objectives and achieve a positive ROI
Responsible for reporting results and provide recommendation for channel optimisation periodically to internal stakeholders and leadership for campaign accountability.
Act as a liaison support between Corporate-engaged vendor and local country teams in driving overall organizational objective and goals for Paid Search
Track and manage budget for all digital campaigns including Paid Search, and Programmatic Display and Social Advertising
Brand Management:
Serve as contact point for all brand requests in Asia Pacific and China (internal & external).
Partner with Corp Brand and Legal teams to ensure gaps in brand approval process requested by Authorized Service Contractors (ASCs) / Authorised Shipping Outlet (ASO) / Authorized Subcontractors are promptly addressed according to business needs and adhere to branding guidelines.
Act as an APAC Administrator to the Brand management system.
Job requirements:
Minimum Bachelor degree in Communications or Marketing
Minimum 2 years of relevant working experience in Marketing Communications or related field. Prior experience and knowledge in dealing with Logistics products and services will be advantageous.
Candidates without experience but demonstrate right skill sets and aptitude may be considered.
Proficient in Microsoft Office (Word, PPT, Excel, Access, PBI), Google Analytics and/or Adobe Analytics.
Possess prior project and stakeholder management skills; ability to manage and track project development to ensure all timelines are met and hold functional stakeholders accountable for their responsibilities and deliverables.
Excellent written and verbal communication skills, with the ability to craft engaging and compelling advertising and/or banner copies
A self-starter and motivated individual
Employee Type:
Permanent
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
Company: UNITED PARCEL SERVICE
Category: Customer Communications
Requisition Number: R24017677
Location: Singapore,Singapore